Our Plastic Love Affair

Each year, millions of tons of plastic waste choke our planet. It’s not just ugly; it’s lethal. Sea turtles mistake plastic bags for jellyfish. Birds, fish, and even soil suffer from our plastic love affair. Globally, we produce over 300 million tons of plastic every year and less than 10% gets recycled. In India alone, cities generate thousands of tons of plastic waste daily. The impact? Clogged waterways, polluted air, and harmed wildlife.

The Brothers Behind the Brand

Rishabh dropped out of Chartered Accountancy to join the family’s motorcycle business. But his heart was set on making a difference. Then came 2020, a year that changed everything. With the world in lockdown, Rishabh and Rohan saw a chance to tackle a growing crisis: plastic pollution. They asked, “Why not use agricultural waste instead of letting it burn?”

The idea was simple yet revolutionary. Use natural materials and agricultural by-products to make disposable tableware. After about two years of hard work, experimentation, and innovation, Qudrat was born.

From Fields to Your Table

Their product line includes plates, cups, bowls, straws, and spoons. All crafted from agricultural by-products like rice husk, straw, and coconut leaves. These natural by-products are often burned, but now they get a second chance. 

They are collected, crushed, heated, and mixed. Using this mix, they compress and mold it into tableware. Qudrat’s products break down in just 30 days, making them 100% biodegradable. Qudrat’s products do more than just decompose. They’re safe for animals to consume, making accidental ingestion by wildlife harmless. It’s a win-win for both nature and us​.  

Building Bridges ​ 

Qudrat is active in promoting sustainable practices beyond their product sales. They engage in educational initiatives that raise awareness about the benefits of upcycling and waste reduction​. They work closely with local farmers in Kerala. These partnerships help Qudrat source raw materials like rice husk and straw. In return, farmers gain a profitable way to dispose of agricultural waste.

Wider Impact and Adoption

They started with sales on Amazon, focusing on the Indian market. Now, their products have reached customers far beyond Kerala, spanning Indian metros and even international markets like the US, the UK, Canada, and Mexico​. Their customer base has also grown to 1500.

Impact on Sustainability

They have prevented thousands of kilos of agricultural waste from being burned. Their products, which are entirely biodegradable, ensure that if disposed of improperly, they pose no harm to wildlife. This unique feature has earned them a certification from the Council of Scientific & Industrial Research (CSIR).

Financial Milestones

In January 2023, Qudrat’s potential was recognized. They received the Startup India Seed Fund of Rs. 20 lakhs. This boost was for marketing and accelerating their project. They’ve secured a total of Rs 64 lakh in grants, showcasing trust and support from major players like Startup India, Kerala Startup Mission, and Ernst & Young. With a focus on the B2B sector, Qudrat is closing this fiscal year with an impressive turnover of nearly Rs 75 lakh.

Why Stop Here?

Every item Qudrat makes is a step towards a cleaner world. These products break down naturally, adding no harm to the earth. From preventing agricultural waste burning to saving our landfills and oceans from plastic, Qudrat’s contributions are commendable. 

Let’s keep this good thing going. Support sustainable businesses like Qudrat. Share their story. Try their products. Every small step leads to big changes. Every purchase, every choice you make can support sustainable practices. Are you ready to be part of the change?